Color postcard printing has already gone a long way since its discovery. Nowadays, it is widely used. Whatever you are doing, wherever you are at a certain point in time, I am pretty sure that you have been affected or will be greatly affected by the powerful impact of postcards.This persuasion has inspired businesses to come up with compelling designs and text and use them in postcards so as to guide viewers to them. In the world of business professionals at large all over the world, you will notice that print advertisements like color postcard printing are inevitable in order to stay in an active business circulation. In fact, postcards are now also considered as catalysts. It can change the forlorn aura of a business. Moreover, it can also maintain the its popularity and encourage more sales.That is how powerful postcards can be? It is a caress in our soft spot our heart! A persuasion that can be too great to ignore. You can opt for personalization or customization and use your own photographs that are relevant to your business. If you are using the right images and text chances are you get the attention of your viewers or you get their loyalty. This is the very reason why it is widely used by businesses.Aside from the flashy, bright colored images and clear and crisp texts, postcards are also a good choice money-wise. They are less expensive than we think. Why is this so? Now that there are lots of printing services available either online or personally, business professionals are taking advantage of the competition in order to get the best quality postcards at the most competent price. I am pretty sure you too can also find a way to grab an advantage for it. Dont waste your time, effort and money in flimsy strategies. Why have them when you can have something better to substitute them?Color postcards may be the missing piece in your business puzzle. In can be the link that can connect the chains of purchase to your business operations. You have to try it to experience the thrilling power. The more creative and compelling your postcards are, the better is your chance to motivate the customers to make purchases and subscriptions. This is one catalyst that can stiffen your business foundation and fight an excellent competition!
Aside from the fact that it generates traffic to the companys website, it also leads to high sales. If postcard marketing is that essential then we must master its concealed art - but how? There are various ways to master the craft of postcard marketing and here they are1. Focus. Create a target market and focus on them. Be sure that these postcards reach them quickly and effectively.2. Have a friendly tone. The message must be encouraging, positive and may boosts emotional reaction and persuasion. That way, readers are motivated to do the call of action you desire. If you use a friendly tone you get a certain connection - a bond that makes you closer to your target market. They develop confidences that can go a long way.3. Puffing is no good. Do not use sales pitch in your postcards. It will definitely annoy your readers. Thus, use only postcards to generate sales inquiries. State the benefits that customers are getting then add up other worthy information like phone numbers or address of your business but avoid puffing.4. Stop beating around the bush. Get right to the point - that is! Postcards have limited space thus, it must convey the entire message in a few delightful words that can capture the attention of the readers instantly. Be brief but substantial.5. Timing. An author once said, if you want success the thing to master is proper timing. There is time for everything and that time should not be sacrificed or wasted. With regards to postcards delivery make sure they arrive on Tuesday or Wednesday so as not to compete with other mails. 6. Go First Class. First class mail only costs 23 cents in the US if they are at least 3 by 5 inches but not exceeding 4 by 6 inches. 7. Cut down on designing and printing. Invest in these things when they are related to your services. However, if it is on the contrary, dont mind having them made expensively its not that rewarding on your part. The next time you need traffic in your web site or boost your sales percentage, consider having an efficient postcard printing services. They will enormously alleviate your sales like a rocket at a very low price!
If you're new to internet marketing, you maybe wondering..."What the heck is an autoresponder?"Of course, some of the old hats out therereading this will scoff at that question.They'll LITERALLY say:"SCOFF! An autoresponder is a program thatautomatically sends out emails to your prospects!SCOFF, SCOFF!"Well, they're right. An autoresponder does,in fact, automatically send pre-written emailsout to people in a timely fashion.BUT...(And this is a big "but!")An autoresponder is actually much, much morethan just a program that sends out emails.It's actually...A COMMUNITY BUILDING TOOL.Lemme give you a quick breakdown in websitetraffic to explain what I mean...See, there are 3 types of website visitors...There are first time visitors.There are recurring visitors.And then there are ADDICTS.Recurring visitors and addicts will almostALWAYS buy more of what you have to sellthan first time visitors.So in order to cultivate these two typesof visitors, marketers want to buildCOMMUNITIES around their brand and products.You've heard of blogs, message boards, andcontent sites, right?These are all community building toolsdesigned to create recurring visitorsand addicts.But guess what?THEY ARE ALL INFERIOR COMMUNITY CREATIONTOOLS WHEN COMPARED TO A GOOD AUTORESPONDER.To quote Martin Lawrence:"BELIEVE that!"See, most people use their autorespondersWRONG.And the worst part is - they don't even knowthey're doing it.Blogs, message boards, and content siteshave the disadvantage of needing people to come to them in order to be effective.Emails are different.Emails go DIRECTLY to the people.You ever lure a dog closer to you with a pieceof food?Well, imagine the email is a piece of food,and your potential customer is the dog.You can take the time to have the dog cometo you to get the food...Or you can toss the food to the dog.In both situations, you're going to winthe dog's trust. But one is MUCH FASTERthan the other.Eventually the dog you toss the food towill start coming to you, while the otherdog will always be a bit wary.The same is true of email.So a good autoresponder will get you exposureto your customers, but more importantly, itwill begin to BUILD A RELATIONSHIP with them!And let me tell you something: Customer Relationships are VITAL to selling!The customer will get to know you, get to knowyour products, and get to know your company.And eventually, be it 2 days later or 2 yearslater, they will EVENTUALLY buy.Now, imagine if every first time visitor to yourwebsite joins your autoresponder.Because of your autoresponder sequence, I'm willingto bet that at least 20%-60% of them to becomerecurring visitors.And of that, maybe 10% become ADDICTS, if youincorporate a blog or message board into yoursite.That's when things get REALLY fun.But make no mistake about it: It all depends onhow you set up your autoresponder sequence!Do it right, you create a community of buyersaround your business.Do it wrong, and you're just wasting your timeand money.That's why I created the Email Rebel course.To teach you the RIGHT way to create anautoresponder sequence, and use your autoresponderto create the type of community you want.It is chock full of actual, HELPFUL information that can really benefit your business.Understand: I'm very disappointed with a lotof products that are out there.They're just video of talking heads in a seminarroom, or mindless interviews with nothing newto offer.And how many powerpoint presentation do we need?Jeesh!That's why the Email Rebel course is DIFFERENT from all the other stuff you see.Until next time...Rappin' Matt
Lifestyle and MarketingIf you think you need to live large to attract business, think again. What attracts business is a valuable offer delivered to the right prospect with confidence, integrity, and consistency. On the other hand, it is almost impossible to attract business when you are desperate for work. Your lifestyle choices can underscore your commitment to an authentic and connected life, one lived in awareness and respect of the well-being of others and of the planet. Living these choices and letting them inform how you show up in the world can be a compelling aspect of your personal marketing formula. They can distinguish the offer you are in your chosen market niche.Insurance, Taxes, Retirement, and MoreOther considerations for the self-employed are medical, dental, life, and disability insurance. In addition, you may need professional liability insurance, insurance on your equipment and records, and insurance to protect you in the event of accidents on your premises. Self-employment taxes can take the unwary by surprise. Check with your accountant (you do have one, don't you?) and find out what your tax liabilities are likely to be. How do you plan to fund your retirement? There may be tax-advantaged plans available to you as a small business owner. Again, check with your accountant. (Have you noticed that one of the expenses you will need to plan for is accounting?)It is easy to overlook hidden costs such as depreciation. Think about the furnishings and equipment you use and how often you will need to repair or replace them. Where will you get the money for these expenses? How will you pay for software upgrades or for a technician to debug your computer?The following outline can help you understand how to set your own rates and why there is no "one size fits all" formula.How Much Do You Want to Take Home? Net Income Versus Gross IncomeHere's a partial list of expenses you may incur in your business.Taxes Benefits Medical insurance Disability insurance Dental insurance Retirement Overhead Depreciation (it's not theoretical!) Replacing furnishings Replacing equipment Upgrading software Administrative overhead Clerical help Bookkeeping 25-50% of your time to manage and market your business Vacation, Holiday, and Sick Pay Where Does the Time Go?Hint: Keep a running list of everything you do for thirty days. Not a "to do" list, but an "I did" list. This will help you to understand where your time goes.Sales and marketing Service (email, phone, troubleshooting) Email Proposals, Prospects Phone Calls Meetings Administration (bookkeeping, correspondence, contracts, reports) Training Variables Affecting PricesGeography Demography Niche Experience Perceived value Skills Client capacity to pay/realize value from your work Cost of delivering services Competitors' fees Is It Time to Raise Your Fees?Full calendar Reputation as leader or expert Turning away work Recognized author or speaker Prestigious affiliations or awards Advanced training/certification Improved services Increased costs Strategies for Raising PricesAnnual incremental increases Business cycle increases "Going rate" increases Be sure the going rate is set by going concerns! Do going rates reflect your costs and services? More work to justify rate increases of more than 10% Keep clients informed of how great you are Training and skill development Concern for their well-being Improvements in service and capacity How you saved them time or money How you made them money How you solved problems for them or for others How much you are in demand Create a mood that supports your declaration of value The body of confidenceWhat Clients Want to Know When You Raise PricesWhat are the new rates? When do they go into effect? Give reasonable notice Consider giving current clients a grace period to adjust Why are they going up? What value will the client receive for the higher fees? Adjust Prices to Manage Work Type and Work FlowProjects you don't really want Rush work Difficult clients Profit is commensurate with risk (and distaste!)
The invention of the World Wide Web, and its introduction into our lives, has created a vast global market place. Of course, it's possible to sell everything from cars to DVD's. The other item you can sell is information, and that's probably the most valued commodity of all. The creation and marketing of information has never been easier, cheaper or faster. The information can be issued throughout the world at the touch of a button, making for high profit margins. The era we live in today is known as the Information Age, and it taps into the emerging economies such as China and India as well as the established ones. So what information can be sold? First, locate a need in the market and think of ways to distribute the information. Information can be bought as e-books, a web site, or downloadable software. Information on special interests, in the form of articles, reported surveys or user group newsletters all have a demand. Everything from 'How To Manuals' on home made wine to analyzing stock market movements. Selling information is a very straightforward concept, without the need to spend ages getting a product through Research and Development, and then into an expensive production stage. You don't have to carry stock, so no boxes of engine parts or whatever will be cluttering up your attic. You just need a good idea, a computer, and basic computer knowledge. This is a business you can set up for next to nothing. A good web site where your customers can log in and receive a prompt efficient service is vital. You need a secure site, which will process orders, payment and delivery. Looking after the customer online is just as important as working through any other medium, and they will expect delivery in a timely manner. Shipping the orders can really eat into the time, and therefore profits of a conventional business, so another advantage of selling information online is the simple ability to send everything via email. The best thing is you can do all of this, sitting in your pajamas and drinking your coffee!